Location: Munich 

The Marketing course will provide participants with the core challenges and key issues for market- and customer orientation. It offers concepts and frameworks for major challenges in marketing management, when companies are looking for ways to improve their market positions. The course will begin with the principles of market and customer orientation followed by concepts and strategies for market-oriented growth of the firm. This framework focuses on the market related competencies and capabilities of companies that are necessary to succeed in competitive market situations. Key concepts for product management and pricing concepts will be presented and discussed. Further focus will be put on brand management as well as on channel management. The course will refer to real life situations and cases in order to combine theory with application.