This course will adopt an interdisciplinary approach, building i.a. on the courses Finance I, Finance III, Strategy, Managerial Economics, and International Management. In this elective we will discuss key features of effective corporate governance.

Good global account management requires consideration of several complex elements in an overall management process. It is not simply a matter of appointing a few global ac-count managers or introducing a global account planning system. Rather, the firm must consider several interconnected areas that we lay out in the global account congruence model. The four elements of the congruence model are: Strategy, Organization, Human Resources, and Systems and Processes.

The elective in international marketing will touch different key issues when companies are extending their business into an international context (e.g. market entrance strategies, going global vs. being global, global brand strategies and global account management). Input lectures will be combined with case study work and inputs from practitioners on selected topics in international marketing.

This module will jointly explore how and where Sustainability and especially Ecology is emerging as a disruptive driver of corporate strategy, affecting business models and challenging current management practices. This module was designed as a Crash-Test for Executives because we assume and believe that you already have acquired the fundamental understanding of what makes up for good management and we want to provide you with a training ground to practice and synthesize your knowledge and skills with a focus on Corporate Sustainability.