Global Business Environment

Course Introduction

The course will cover the following topics:

  1. Why opportunity cost matters for business
  2. Drivers of firm performance in competitive markets
  3. Determinants of pricing power and the logic of price discrimination
  4. Winning in situations involving few players and the logic of strategic interaction
  5. Transaction costs and the Make versus Buy decision
  6. Supplying incentives when at an informational disadvantage
  7. Evaluating national business environments and growth performance in industrialised countries and emerging markets
  8. Understanding long run economic growth dynamics and their commercial significance
Course Lecturers

Simon J. Evenett is Professor of International Trade and Economic Development, and for the past 7.5 years has also been Academic Director of the MBA, at the University of St. Gallen, Switzerland. He is also the coordinator of the independent trade policy watchdog Global Trade Alert. Professor Evenett's interests include protectionism, trade disputes, WTO and regional trade negotiations, emerging markets, and the manner in which firms actually compete internationally. He was educated at Cambridge and Yale universities, taking economics degrees at both. Previously Professor Evenett has taught at Oxford and Rutgers universities, has been a Visiting Professor of Corporate Strategy at the Ross School of Business, University of Michigan, was a non-resident Senior Fellow of the Brookings Institution in Washington DC, and a World Bank official, twice. Professor Evenett comments frequently on leading international economic developments to the media and to corporate audiences. He has over 200 publications.

Dr. Stefan Legge is a Postdoctoral Researcher and Lecturer in economics at the University of St.Gallen. He also serves as a Fellow for the World Economic Forum, working on projects concerning the future of consumption. This adds to his core fields of research which are international trade, macroeconomics, and political economics. In St.Gallen, he has taught students in economics at undergraduate, graduate and MBA level. Stefan holds a bachelor’s degree from the University of Mannheim as well as a master’s and doctoral degree in economics from the University of St.Gallen. During his graduate studies, he visited the University of California at San Diego, the University of California at Berkeley, as well as Princeton University. Stefan previously worked as an intern for BMW in Munich and as a research assistant at the SEW-HSG Institute in St.Gallen. His research papers have been published in leading economics journals and he received several national and international awards.

Note: All information is accurate for the 2018-2019 academic year and is subject to change for future classes