Professional Development

Course Introduction

The purpose of this course is to raise your awareness of the areas you need to continuously focus on and update in order to stay relevant in the job market.

Your professional skills and competencies form the first “image” that you bring to any situation. That image is what gets you through the door, or gets you that job. As you progress in your career, the importance of those skills and competencies will only increase. Since we are in the business of accelerating careers, the MBA programme has developed this course so that you may actively work on improving your performance by becoming clear on “who” you are, the “value” you bring to any organisation, how you “communicate” that value, and how you “persuade” and “engage” others in what you want to achieve. Specifically, this course will be delivered in five parts, focusing on:

  • Part A: “Making Great Presentations” (persuading and engaging others using ppt presentations)
  • Part B: “Personal Branding” (who you are)
  • Part C: “Communication Skills” (persuading and engaging others making the best of your voice and body)
  • Part D: Recruitment Trends (knowing how to best access the job market).
Course Lecturers

Mark Brownell is a marketing professional, with proven experience in leading both global and local businesses, with strong focus on results and total business improvement. Specialising in finding and capturing growth opportunities by simplifying ideas into actionable plans, creating innovative marketing strategies, and inspiring and aligning organizations.

Luigi Centenaro studied and devised concrete and practical methods to help develop personal branding strategies. Luigi has written extensively on this subject and the “Personal Branding Canvas”, a powerful visual tool that is distributed and used globally. Luigi has lectures at IULM University, the IED Institute, the Digital Strategy Master and MBA at the Politecnico di Milano, Milan’s Catholic University, H-Campus and the Business School of business publishing and training group, Il Sole 24 Ore.

Lola Martinez is a television presenter for CNN International and a broadcast media consultant. She has presented CNN segments, weather reports, as well as hosting the CNN International version of the program "People in the News". Her extensive experience also includes films and theatre, having acted in numerous productions throughout Europe and the United States. Lola is also an International Presentations Coach, focusing on training executives and politicians to deliver powerful presentations while handling the media effectively.

Note: All information is accurate for the 2018-2020 academic year and is subject to change for future classes