Prior to joining the University of St. Gallen MBA, she worked at a Swiss institution of higher education where she was involved in operations management, programme planning, and quality assurance projects, and was further lecturing in the areas of tourism management and research methods at both undergraduate and postgraduate level. Barbara initially started her career in the travel industry in Germany before moving into education.
She holds an MSc degree from the Manchester Metropolitan University, UK.
Barbara is a German citizen. She was born in Switzerland, grew up in Germany, and lived for some time also in Australia and the United States. She speaks German and English. Barbara enjoys bike-riding, Pilates, photography, reading, and being together with good friends.