Luxury brands play a key role in Europe’s regional economy, generating worldwide reach and impact. With luxury, one immediately thinks of famous Swiss watches, Italian cars or French fashion brands. Having witnessed impressive growth over the last decades, luxury is home to a fascinating industry that follows some very unique and peculiar dynamics and behaviors – sometimes surprisingly in stark contrast to common managerial wisdom.

In this 12-minute interview from our Luxury Industry Insights Day in February 2021 we catch a view behind the scenes of coloured gem-stones from Dr. Daniel Nyfeler, Managing Director of the Gübelin Gem Lab based in Luzern, Switzerland. Next to exclusive footage on a ruby mining expedition into a remote valley in Pakistan, Daniel discusses the use of blockchain technology along the value chain, how this relates to consumer behavior, and what this means for pricing strategies of jewellery brands.

From art collections to five-star hospitality, private jets and bespoke interiors, our MBA Industry Insights talks hosted by luxury industry researcher Sebastian Huber are designed to provide expert knowledge about the most up-to-date global forces at play. So that our MBAs feel well-versed in the current opportunities and future challenges facing the luxury industry, which has meanwhile developed into a truly global business.